PERSONAL INFORMATION WE COLLECT
When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, paypal account details and Afterpay details), email address and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you about your order or items in your shopping cart.
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have selected, provide you with information or advertising relating to our products or services.
- Assess the effectiveness of our marketing campaigns.
- Refine our target audiences on various online marketing platforms.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site)
Additionally, we use this Order Information to:
- Assess and refine our marketing campaigns to better reach those who interested in our site and products.
- Create targeted advertising campaigns for people who have visited our site.
- Create targeted advertising campaigns for people who might be similar to people who have visited our site.
SHARING YOUR PERSONAL INFORMATION
We DO NOT sell your personal data. We only share your Personal Information with trusted third parties to help us use your Personal Information, as described above.
We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share website visitor and order data with Facebook to run and assess our advertising campaigns on their advertising platforms. You can opt-out of targeted advertising on Facebook here: https://www.facebook.com/settings/?tab=ads
Additionally, If you are using their payment services your order data will also be shared with Paypal or Afterpay. You can view their Privacy policies here: https://www.afterpay.com/en-AU/privacy-policy?soft_redirect=true and https://www.paypal.com/en/webapps/mpp/ua/privacy-full
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
All customer emails entered into our site are added to one of our email lists. This includes where an email has been entered and a shopping cart abandoned before finishing the purchase. We create these email lists to allow us to communicate with our customers and website visitors via email to provide information about their orders, the contents of their shopping cart or, where they have opted in, product information, tips and tricks and advertising in the form of a newsletter subscription.
People who have opted into our newsletter subscription can unsubscribe from these emails by following the link at the bottom of the emails.
People who have not opted in to this newsletter will only receive emails relating to their Orders or the contents of any abandoned shopping carts from our website.
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org